Recently I have been asked by some of my followers how to start your blog and how I did it 5 years ago. I decided to put together all the tips I have in mind and imagine what I would have liked to know if I was starting my blog today. I hope these tips will help you find your path and share some beautiful content with the world!
В последнее время меня все чаще и чаще спрашивают о том, как я создала свой блог и какие я могу дать советы тем, кто хочет начать вести блог. Сегодня я решила собрать вместе все советы, какими я могу с вами поделиться и которые я бы хотела услышать, если бы создавала свой блог сейчас. Надеюсь, что мои советы окажутся полезными и в скоро времени вы начнете творить и делиться с миром вашими идеями!
I think this point is the most important one to figure out when you want to start a blog. Whether you want to start a blog about fashion, cooking or travel it is important that you choose the topic you are truly passionate about and that you feel competent in.
Если вы решили завести свой блог, то самое главное – найти то, о чем бы вы хотели писать. Неважно, будет ли это блог о моде, дизайне или путешествиях, вы должны быть компетентны в данной сфере и любить то, о чем вы собираетесь писать.
Find your daily sources of inspiration that will get you through the phases when you will fell like you have no more ideas. It can be anything from
Pinterest to other blogs and magazines or going to your favorite place in the city you live in.
Найдите то, что будет вдохновлять вас каждый день и особенно в те моменты, когда вам покажется, что идеи иссякли. Вашим источником вдохновения может быть что угодно от любимых книг, журналов и
Пинтереста до прогулок по любимым местам в вашем городе.
Another very important thing is to find the place where you feel like you are most inspired to write for your blog: the library, your favorite cafe, your own creative space or other. As for me, I have created a special space in my apartment where I feel most inspired to write. To make this space even more inspiring I am decorating it with some of my favorite quotes, books, photos and other objects that make me happy.
Еще один важный момент – найти то место, которое вдохновляет вас, где у вас есть настроение творить. Это может быть ваше любимое кафе, библиотека или комната в вашей квартире. В моем случае – это место в моей квартире, которое я постепенно превращаю в свой маленький рабочий уголок. Чтобы сделать его еще более вдохновляющим, я развесила принты со своими любимыми цитатами, повесила на стену moodboard и окружила себя любимыми предметами – книгами, фотографиями и цветами.
The name is one of the most important things to think about when you decide to start your own blog. It should be catchy, easy to remember and doesn’t have to make a lot of sense (just think of some of the blogs you read). It can be your name or a combination of two words that mean something to you. Try not to overthink it and be sure you really love it because this is the name you will associate yourself with. This also includes the logo that can be in the header of your blog.
Этот пункт может показаться очевидным, но я бы хотела его все же отметить. В самом начале вашего пути нужно тщательно продумать название блога. Когда я создавала свой блог 5 лет назад, я совсем не думала над названием и над тем насколько легко его запомнить. В итоге, 2 года назад я сменила название своего блога. Поэтому подумайте над названием: главное, чтобы оно должно было простым и запоминающимся. Это может быть сочетание слов или ваше имя совсем необязательно, чтобы оно несло какой-то смысл. Также стоит подумать над логотипом, который вы можете вставить в шапку вашего блога и затем использовать на визитках, в имелах и тд.
The design of the blog is as important as its name. You have to love the design of your blog, it has to inspire you every day to write more articles. The design has to reflect your inner self and of course be eye-catching and make your readers want to stay on the page and more importantly – come back later. I have done all the design myself by reading different forums and trying out different html codes. One of the blogs that has a lot of useful tips and that I used a lot is
Code it Pretty.
Дизайн блога настолько же важен как и его название. Главное, чтобы дизайн вашего блога нравился вам и вдохновлял вас каждый день. Если вы не влюблены в свой блог, то вряд ли вам захочется его обновлять. На мой взгляд, дизайн должен быть лаконичным, но в то же время интересным, таким, чтобы читатель захотел задержаться на вашей страничке, а еще важнее – вернуться к вам вновь. Я создавала свой блог сама, постепенно добавляя разные элементы и изучая html код. Один из блогов об html-кодировке, где я нашла много полезных советов –
Code it Pretty.
Starting the blog is easy, but the most difficult part is to not give it up after a couple of months. To make sure you have new content every week or so, plan it all ahead. This way you will see in your calendar what the topic of the next post is and when it is supposed to go live.
Мне кажется, что начать блог совсем не сложно. Однако постоянно его обновлять, находить вдохновление и новые идеи, садиться и писать посты, может оказаться достаточно сложным через какое-то время. Недавно я начала составлять для себя план, где подробно расписываю когда и какой пост я хочу написать, в какой день недели он должен быть в блоге.
If your blog is purely for yourself and you just want to share your passion with this world, then you can skip this one. However, if you have a dream of traveling for living or becoming a popular fashion blogger or perhaps writing a cooking book, put those ideas out there and transform them into your goals. When you know what your ultimate goal is, it is easier to think of different strategies on how to achieve it and motivate yourself.
Если вы хотите завести блог исключительно для того, чтобы делиться полезной информацией с читателями, то вы можете пропустить этот пункт. Если же у вас есть мечта, например, зарабатывать на жизнь, путешествуя, стать известным fashion-блоггером или написать книгу со своими рецептами, то нужно трансформировать ваши мечты в цели. Когда вы отчетливо представляете, какова ваша конечная цель, то становится проще сформулировать отдельные шаги и стратегии, которые будут способствовать ее осуществлению.
I believe that no matter what you do, if you do it well, you will get noticed and your effort will pay off. This is what keeps me going every day and what motivates me to create. Sometimes less is more and quality is more important than quantity. Try to only share the best content with your readers.
Я верю, что если вы делаете свое дело качественно, то вас заметят и ваши усилия будут оценены. Этот девиз мотивирует меня каждый день. Иногда лучше писать более редкие, но качественные посты. А в общем совет прост – будьте лучшими в своем деле!
As we know, sharing is caring. I think that the same goes for sharing your blog posts. I am sure there are many people out there who might be very interested in the content you create. However, in many cases, people might not even know that you have a blog. Tell them about it! Make sure to share your posts on other social media channels (Facebook, Twitter, Instagram) so that people can find out about your blog.
Как говорится – sharing is caring, что можно перевести как – делиться – значит заботиться. Я полностью с этим согласна и считаю, что если вы не расскажете о своем блоге другим, то они вряд ли сами о нем узнают. Делитесь своими постами в других социальных сетях, в Инстаграме, Фейсбуке, возможно многие из ваших друзей и подписчиков с удовольствием к вам зайдут и найдут полезную информацию.
This is probably the most important point. Be yourself, don’t try to copy anyone and create your own, special content. It is good to get inspired, but try to always do your own thing and this is what will make you different.
Мой самый главный совет – будьте самим собой. Вдохновляйтесь тем, что делают другие, но не пытайтесь за кем-то повторять, а создавайте свой собственный контент. Только тогда вы будете особенными.
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